About
the apartment
Inspired by the lifestyle of urbanites, and their lifestyles (fresh, energized, infused).
our target
URBAN LIVING & LIFESTYLES
In urban culture, loft living is the ultimate; large open space, vast amounts of natural light, a sense of height and depth. With the apartment downtown, the space created, evolves around familiarity, comfort and luxury.
our product
ALTERNATIVE SPACES TO INHABIT
A space, to escape the usual restaurant culture. Dine and stay. Sit, read a book, mull over a cup of hot chocolate.
When questioned 'Why isn't your name synonymous with New York?' in an interview, David Rockwell a prominent urban architect of our time, answers ' Architects and planners have a tendency to look at the city from the air. I think about New York from the inside out- from the streets, and from its interiors. I'm interested in story telling, emotional connection, and taking risks.'